Editorial Policy
This page describes how every guide on NorthBriar is researched, written, reviewed, and corrected. The point is to let you weigh our work by the process behind it instead of the promises around it. Background on who we are is on the about page.
Sources come first
Guides are built from primary sources, in this order of preference: safety protocols from national emergency organizations, insurance industry claims data, university building-science research, government climate and construction data, and cost figures from large national contractor marketplaces. When we tell you the American Red Cross says a thermostat should be set no lower than 55°F when you leave a home in winter, that claim links to the organization that made it. Every number on this site is expected to trace back to a named source, and we link the original wherever one is publicly available.
How AI is used here
Drafts on NorthBriar are AI-assisted. We state that in plain words rather than a footnote, because readers should know how what they read was produced. Here is what that does and does not mean:
- A human editor reviews every page against an internal checklist covering accuracy, safety, sourcing, and plain language before it is published.
- Every figure (temperatures, dollar ranges, claim statistics) is verified against its source by a person, not a model.
- There are no AI author personas. The team byline means what it says: a small editorial team, not a fictional expert.
- We never publish AI-generated images passed off as photographs of people, staff, or completed jobs. Illustrative AI images, where used, are labeled as algorithmically generated in their embedded metadata.
What we refuse to publish
Some things do not appear on this site regardless of how well they might perform: prices we cannot tie to a source or a stated method; reviews or testimonials of any kind; claims that we hold trade licenses (we hold none; we are a publisher); city-by-city pages that repeat the same text with a different town name; and safety shortcuts, such as any thawing method involving open flame, that responsible sources uniformly warn against.
Dates and updates
The publish date on a page is the date it actually went live. We show an updated date only when the substance of a page changes: a revised cost range, a new source, a corrected error. We do not touch dates to look fresh.
Corrections
When a reader or our own re-review finds an error, we fix the page promptly and note the change if it was material. To flag one, use the contact page and include the URL and the specific claim. Corrections mail is read first.
Independence
Our referral partners have no access to editorial content before publication and no say in what we write. The finances, and the editorial lines they never get to cross, are laid out separately in how we make money.